Packaging Design &
Product Development
in Beauty/CPG

Worked on "skinside SEOUL" branding development, packaging design, and product development. Applied and learned about different materials, ability to collaborate with marketers and manufacturers to create protective, functional, and brand-aligned packaging.

20260303_SKINSIDE_SNAIL_MUCIN_CREAM_0037-1 copy.jpg

Market Research - Skincare Trends

Skinimalism

Emphasis on skin barrier repair

Highlighted ingredients

Growing curious audience

Effective, gentle, consistent > Stripping, aggressive formulas

Implementation to Packaging + Formulation

To reflect the market's sentiments and an increase of interest in brands, the brand's development moved towards a more clean, simplified, clinical, medspa feeling.

Clinical tests, benefits, the use of effective but gentle ingredients, and transparency are all elements that draw in today's savvy customer to a skincare product.

Branding and Product Development

A clean, minimal aesthetic balances brand identity with current market conventions, creating packaging that is intuitive, informative, and commercially relevant.

Production-Ready Files

A clean, minimal aesthetic balances brand identity with current market conventions, creating packaging that is intuitive, informative, and commercially relevant.

Production Dieline
Bleed, Trim, Crease, Artwork, and effects/treatments. Sent to manufacturer detailing primary and secondary packaging designs, references, and specs.

Packaging Finishes
Desired surface treatments and print embellishments are clearly communicated in production files for the manufacturer.

Product Development
Formula references, desired featured ingredients, goals, textures, and packaging were developed into solutions that were just right.

What's inside
Clear call-outs of benefits and main ingredients convey transparency as well as quick scannability.

Negative Space
Use of negative space to further the clinical, minimal, clean look.

Printing Finishing
Debossing was chosen rather than other effects (gloss, metallics, etc) for give a subtle tactile feel and match the minimal and clean feeling of the brand.

Packaging Trends
Photorealistic component and swatches on the packaging to match beauty packaging trends and give the user more information about component and formula texture/color.

Packaging Design & Product Development in Beauty/CPG

Worked on "skinside SEOUL" branding development, packaging design, and product development. Applied and learned about different materials, ability to collaborate with marketers and manufacturers to create protective, functional, and brand-aligned packaging.

Market Research - Skincare Trends​

Implementation to Packaging + Formulation

Branding and Product Development

A clean, minimal aesthetic balances brand identity with current market conventions, creating packaging that is intuitive, informative, and commercially relevant.

Production-Ready Files

A clean, minimal aesthetic balances brand identity with current market conventions, creating packaging that is intuitive, informative, and commercially relevant.

Production Dieline Bleed, Trim, Crease, Artwork, and effects/treatments. Sent to manufacturer detailing primary and secondary packaging designs, references, and specs.

Packaging Finishes Desired surface treatments and print embellishments are clearly communicated in production files for the manufacturer.

Product Development Formula references, desired featured ingredients, goals, textures, and packaging were developed into solutions that were just right.

What's inside Clear call-outs of benefits and main ingredients convey transparency as well as quick scannability.

Negative Space Use of negative space to further the clinical, minimal, clean look.

Printing Finishing Debossing was chosen rather than other effects (gloss, metallics, etc) for give a subtle tactile feel and match the minimal and clean feeling of the brand.

Packaging Trends Photorealistic component and swatches on the packaging to match beauty packaging trends and give the user more information about component and formula texture/color.

Packaging Design &
Product Development
in Beauty/CPG

Market Research - Skincare Trends

Production Dieline
Bleed, Trim, Crease, Artwork, and effects/treatments. Sent to manufacturer detailing primary and secondary packaging designs, references, and specs.

Packaging Finishes
Desired surface treatments and print embellishments are clearly communicated in production files for the manufacturer.

Product Development
Formula references, desired featured ingredients, goals, textures, and packaging were developed into solutions that were just right.

What's inside
Clear call-outs of benefits and main ingredients convey transparency as well as quick scannability.

Negative Space
Use of negative space to further the clinical, minimal, clean look.

Printing Finishing
Debossing was chosen rather than other effects (gloss, metallics, etc) for give a subtle tactile feel and match the minimal and clean feeling of the brand.

Packaging Trends
Photorealistic component and swatches on the packaging to match beauty packaging trends and give the user more information about component and formula texture/color.